Last Updated: January 1, 2026
PurDentix ("we," "us," or "our") is committed to protecting the privacy of every person who visits our website or places an order for our products. This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and what rights you have over your data. Please read this policy carefully before using our website or submitting any personal information to us.
1. Information We Collect
We collect information you provide directly to us, information we collect automatically when you visit our website, and information from third-party sources in limited circumstances.
Information You Provide Directly
- Name, email address, mailing address, and phone number when you place an order or contact customer support
- Payment card information, which is processed directly by our payment processor and is never stored on our servers in unencrypted form
- Any messages, feedback, or communications you send to us
- Subscription preferences if you opt in to receive email communications
Information Collected Automatically
- IP address, browser type, device type, and operating system
- Pages visited, time spent on pages, and navigation paths through the site
- Referring URLs and search terms that led you to our site
- Cookies and similar tracking technologies (see Section 5 for details)
2. How We Use Your Information
We use the information we collect for the following purposes:
- To process and fulfill your PurDentix orders, including sending order confirmations and shipment tracking information
- To provide customer support and respond to your questions or concerns
- To send transactional emails related to your account and purchases
- To send promotional emails, offers, and product updates — only if you have opted in to receive them
- To improve our website, products, and customer experience based on usage data and feedback
- To detect, prevent, and address fraudulent transactions and other security issues
- To comply with applicable legal obligations and enforce our Terms of Use
3. How We Share Your Information
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information in the following limited circumstances:
- Service Providers: We work with trusted third-party companies that help us operate our website, process payments, fulfill orders, and deliver email communications. These providers access your information only as necessary to perform their services on our behalf and are bound by confidentiality obligations.
- Legal Compliance: We may disclose your information if required by law, court order, or governmental authority, or if we believe in good faith that disclosure is necessary to protect our rights, prevent fraud, or respond to an emergency.
- Business Transfers: In the event of a merger, acquisition, or sale of all or part of our business assets, your information may be transferred as part of that transaction. We will notify you of any such change via email or a prominent notice on our website.
4. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, or as required by applicable law. Order records are typically retained for a minimum of seven years for accounting and legal compliance purposes. You may request deletion of your personal data at any time by contacting us (see Section 8), subject to any legal obligations that require us to retain certain information.
5. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance your browsing experience, analyze site traffic, and understand where our visitors are coming from. Types of cookies we use include:
- Essential Cookies: Required for the website to function properly, including session management and secure checkout.
- Analytics Cookies: Help us understand how visitors interact with our website so we can improve performance and content.
- Marketing Cookies: Used to deliver relevant advertising and track the effectiveness of our marketing campaigns.
You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of some parts of our website.
6. Data Security
We implement industry-standard technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. All data transmission between your browser and our website is encrypted using SSL/TLS protocols. Payment processing is handled by PCI-DSS-compliant payment processors and your full payment card details are never stored on our servers.
While we take reasonable steps to protect your information, no security system is completely impenetrable. In the unlikely event of a data breach that affects your personal information, we will notify you as required by applicable law.
7. Children's Privacy
Our website and products are intended for adults aged 18 and over. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that we have inadvertently received personal information from a person under 18, we will delete that information from our records promptly. If you believe a minor has provided us with personal information, please contact us immediately.
8. Your Privacy Rights
Depending on your location, you may have the following rights with respect to your personal information:
- The right to access and receive a copy of the personal information we hold about you
- The right to correct inaccurate or incomplete personal information
- The right to request deletion of your personal information, subject to legal retention requirements
- The right to opt out of marketing communications at any time by clicking "unsubscribe" in any email we send or by contacting us directly
- The right to data portability where technically feasible
- The right to lodge a complaint with your local data protection authority
To exercise any of these rights, please contact us using the information provided in Section 9.
9. Third-Party Links
Our website may contain links to third-party websites for your convenience. These websites have their own privacy policies, which we have no control over and are not responsible for. We encourage you to review the privacy policies of any third-party sites you visit through links on our website.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email. Your continued use of our website after any changes constitutes your acceptance of the updated Privacy Policy.
11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us:
- By visiting our Contact Us page
- By email: support@purdentix.us
We are committed to responding to all privacy inquiries within a reasonable timeframe.